Wednesday, March 25, 2009


Pay per click is unsustainable.
As an online retailer you find a sweet spot with a product using PPC. You gear up with stock purchases and labour. At some point one or more competitors find the same spot and the keyword auction begins. The auction ends with margins decimated.

Google organic search results are the gift that keeps giving. High page search query results carry more consumer credibility - as they are not paid for.

Everyone can see that Google now looks like a newspaper with paid ads across the top and right hand side. As an advertiser we understand that being in the content section is where the action is.

see: for more details.

1 comment:

  1. Totally agree. PPC drives me crazy. When we go 1st to market with a product and our competitors run software tracking on our activities and then pounce on the keywords and ruin our margin. SEO is the way to go. End of Story.