Wednesday, May 19, 2010

Optimise and Thrive 2010 Networking Breakfast at Crown Casino

I attended a networking breakfast today that was organized by Online Retailer. There were various speakers, however the standout was Kevin Mackin General Manager of COREMETRICS. COREMETRICS is recognised as a world leader in online analytics
He shared information on conversion rate benchmarks (sample of $15 Billion in global online sales). 

Traffic Source                        Conversion Rate
Direct Traffic                                6.5%
Marketing                                    4.5%
Organic (Natural)                        4.8%
Referral                                         10%
Average time on site:                 7.5 minutes.
Bounce Rate:                              33%
New visitors                                50%
Repeat                                         50%
New visit conversion rate         5%
Shopping cart abandonment   65%

As a benchmark these figures represent the middle ground. If your website is below (apart from bounce rate and shopping cart abandonment) you need to find out how to improve your conversion rates. 
Kevin said most people only track acquisition and conversion rates and it was important to track what happens during the engagement process to truly understand what is happening on your site.

Monday, May 10, 2010

Registrations now open!

We’re putting the finishing touches on the agenda, but the 2010 eBay PeSA Summit registrations are now open. Earlybird registration for the two day event is only $249 until 31 May, 2010. Register online today>