Wednesday, March 16, 2011

Smartphones are the future of online eCommerce - Google stats

I attended a Google presentation at Ad:Tech Sydney last week and Google conducted various education sessions. Some interesting facts about mobile:

By the end of 2011, an estimated one billion people around the world will be connected to the mobile web and 52% of all Australians will own a smartphone. Because of the explosion of web-enabled mobile devices, mobile usage is now on a hockey-stick trajectory: searches on smartphones and tablets have increased by 4x in the last year, and the world of mobile apps continues to engage mobile users.

It is predicted that the end of 2014 over 90% of Australians will have a smartphone.


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