Monday, April 4, 2011 goes live! now re-directs to

I have set up a new brand, “Internet conference” to assist the PeSA Australia brand to be found via natural search. Internet Conference is easier to remember and is also valuable in terms of monthly searches on Google.

It will also provide the opportunity to grow our conference offering for our attendees. When I founded PeSA (Professional eBay Sellers Alliance) in Australia 5 years ago less than 10% of our attendee’s owned a website. Last year attendee’s reported a figure of 35%. I expect this figure to surpass 50% this year.

This year we are expanding our content to reflect the changing marketplace. This includes expanding our breakout sessions, offering content on SEO, Social media and ecommerce websites. The eBay marketplace remains our core focus for the conference, as we believe that it is the best platform for beginners and enterprise businesses to trade and brand.

Each year our focus is to deliver outstanding speakers, content and experience for our attendees, and this year’s conference will be no exception. If you trade on eBay or are contemplating opening an eBay store, then this is an absolute must for you to attend this year.

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