Tuesday, August 30, 2011

Pubcon in Vegas November 8-10, 2011


We are again attending my favourite US conference, Pubcon. The Australian contingent grows each year for this action packed 3-day event. Check out the session grid:

Australian Booking Discount = 15%:

Please contact me for the discount code. It needs to be added to the "offer code" box at the bottom of the first registration page. It reduces whatever the cost is at the time the person registers by 15% and is valid until October 21, 2011.

A Gold Pass for the event (if you book by September 15th) is US$722!


Our choice of Hotel:

Hotel ARIA Resort & Casino at CityCenter

We have not made a booking for this hotel as yet. Please let me know your interest and I will pursue a group-booking discount.

Please let me know if you are interested in attending this year.

Successful e-marketing...it’s about reputation


Successful e-marketing...it’s about reputation
The Australian Communications and Media Authority has launched a new campaign aimed at assisting businesses that use e-marketing to more successfully promote their businesses, while complying with the Spam Act. The campaign, Successful e-marketing...it’s about reputation, offers useful information and advice to e-marketers, showing that e-marketing should not be a numbers game and that compliance with the Spam Act can go a long way to enhance an organisation’s reputation.  Visit ACMA

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Monday, August 29, 2011

PeSA Internet Conference 2011 Survey Report



Thank you to all our sponsors and exhibitors for all their support in staging the most successful PeSA event yet, both in terms of attendance and audience feedback.


2011 was the first time we ran the event outside a capital city (Melbourne or Sydney). This decision was made due to several facts, including that the majority of delegates were already travelling, a mid-winter event would be more attractive in a warmer “destination” location and that we needed a more professional event space to handle our growth. Of course, there was also some risk involved in choosing a regional centre, but it proved a risk worth taking. We were still able to grow attendee numbers and the feedback from delegates (and exhibitors) has been excellent. 



PeSA Internet Conference 2011 – Key Numbers




2010
2011
% Difference

Number of paid delegates-Conference
362
381
5% growth
Attendees – Dinner

217
265
22% growth
Total Delegates

515
545
6% growth
Number of exhibitors
14
21

50% growth
Size of Business + $1 Million
18%
24%
34% growth

Conference price – EB

$249
$299

Conference price – Full

$299
$399

Real cost per delegate

$445
$667*

Amount raised for charity

$22,077
$28,435
28% growth



* The cost of running the event in a professional convention centre is higher. PeSA also chose to invest more in the event this year – and will continue to do so – to ensure a continually evolving, professional event.
 

Post Event Survey Results



The feedback from delegates is collected every year via an online survey. One hundred and fifty seven respondents took the time to provide their feedback. Overall, their experience was an extremely positive one, with both good ratings on key measures (show below) and excellent suggestions for 2012.



Can you please rate the following elements of PeSA Internet Conference?



Answer Options
Excellent
Very Good
Good
Fair
Poor
total

Content/Speeches (Quality, variety, etc)

40%
40%
14%
5%
1%
100%

Exhibition (Variety, business relevance, etc)

32%
35%
27%
6%
1%
100%

Catering (Enough food, quality, etc?)

51%
28%
12%
8%
1%
100%

Venue (Comfort, ability to see, etc)

57%
29%
10%
3%
1%
100%

Event Organisation (Professional, on time, etc)

69%
25%
5%
0%
1%
100%

Networking (Chance to meet others)

45%
39%
12%
3%
1%
100%

Gala Dinner

45%
32%
21%
1%
1%
100%

Value for money

40%
34%
17%
7%
1%
100%

Overall value to my business

46%
32%
16%
6%
1%
100%



Saturday, August 27, 2011

Top 50 ALP Lemons


 1.. Carbon Tax - "There will be no carbon tax under the Government I
lead."

 2.. NBN - $50 billion but no cost-benefit analysis

 3.. Building the Education Revolution - The school halls fiasco

 4.. Home Insulation Plan (Pink Batts) - Dumped

 5. Citizens Assembly - Dumped

 6.. Cash for Clunkers - Dumped

 7.. Hospital Reform - Nothing

 8.. Digital set-top boxes - Cheaper at Harvey Norman

 9.. Emissions Trading Scheme - Abandoned

 10. Mining Tax - Continuing uncertainty for our miners

 11. Livestock export ban to Indonesia - Over-reaction

 12. Detention Centres - Riots & cost blow-outs

 13. East Timor 'solution' - Announced before agreed

 14. Malaysia 'solution' - Only just agreed

 15. Manus Island 'solution' - On the back burner

 16.. Computers in Schools - $1.4 billion blow out; less than half
delivered

 17. Cutting Red Tape - 12,835 new regulations, only 58 repealed

 18. Asia Pacific Community - Another expensive Rudd frolic. Going
nowhere

 19. Green Loans Program - Abandoned. Only 3.5% of promised loans
delivered

 20. Solar Homes & Communities plan - Shut down after $534 million blow
out

 21. Green Car Innovation Fund - Abandoned

 22. Solar Credits Scheme - Scaled back

 23. Green Start Program - Scrapped

 24. Retooling for Climate Change Program - Abolished

 25. Childcare Centres - Abandoned. 260 promised, only 38 delivered

 26. Take a "meat axe"' to the Public Service - 24,000 more public
servants

 27. Murray Darling Basin Plan - back to the drawing board

 28. 2020 Summit - Meaningless talk fest

 29. Tax Summit - Deferred and downgraded

 30. Population Policy - Sets no targets

 31. Fuel Watch - Abandoned

 32. Grocery Choice - Abandoned

 33. $900 Stimulus cheques - Sent to dead people and overseas residents

 34. Foreign Policy - In turmoil with Rudd running riot

 35. National Schools Solar Program - Closing two years early

 36. Solar Hot Water Rebate - Abandoned

 37. Oceanic Viking - Caved in

 38. GP Super Clinics - 64 promised, only 11 operational

 39. Defence Family Healthcare Clinics - 12 promised, none delivered

 40. Trade Training Centres - 2650 promised, 70 operational

 41. Bid for UN Security Council seat - An expensive Rudd frolic

 42.. MySchool Website - Revamped but problems continue

 43. National Curriculum - States in uproar

 44. Small Business Superannuation Clearing House - 99% of small
businesses reject it

 45. Indigenous Housing Program - way behind schedule

 46. Rudd Bank - Went nowhere

 47. Using cheap Chinese fabrics for Defence uniforms - Ditched

 48. Innovation Ambassadors Program - junked

 49. Six Submarines - none operational

 50. Debt limit to be increased to $250 billion - to pay for all of
this and much more

Tuesday, August 23, 2011

9 out of 10 of Australian website design companies are crap!

Be careful your website might have the same retail exposure as this store.

Every one in this business calls themselves an expert. My pet hate is website designers.  90% of them have no right using the word “website” with “design”. They may claim the title of design but including website in the title is misleading.

What is the use of building a website if it cannot be found online? I see examples everyday from sites that have cost the owners anywhere from $5,000 to $120,000 that lack very basic search optimisation principles. I would rather have an ugly website that gets traffic before a beautiful one that doesn’t.

The 1st thing that needs consideration before building any website is keyword research and a strong SEO framework.

Basic checklist for building a website.

·      Plan & Goals (is it an ecommerce website or for lead generation?)
·      Keyword research
·      Onsite SEO framework

Are the basics covered? Has the site got the following?

·      Google analytics installed with goals set up within the system to track conversions.
·      Webmaster tools
·      Submission to Google local
·      Site map submission via Webmaster tools
·      Privacy policy
·      Title tags
·      Description tags
·      Images tags
·      H1 tags
·      Google Data feed submission 

Remember design is design and website construction is a different skill set. When building a house you don’t let the interior designer lead the architect.  The problem we have with most “website designers” is the claim to be experts in both.

Always ask to see examples of other website work they have undertaken. Check out the Google page rank and Alexia rank of the sites. Speak to the website owner and ask questions. Does the site generate business? Is the CMS system user friendly and productive? Don’t just be dazzled by a company that has a big brand on their books. I have seen some companies who have monster clients who also have crap onsite SEO and poorly planned websites.

The best websites are the ones that don’t require constant interaction with the design companies after completion. Some website companies still operate on the business plan of you having to return to them to update the site. Some also charge high prices for website hosting. Beware.

If you are a website designer and you feel that you might be guilty (most don’t because they think they know it all) get your self on a plane and attend industry conferences and start reading about eCommerce & SEO.



Tuesday, August 16, 2011

Reach Foundation Charity Night

2011 was the first time we ran the event outside a capital city (Melbourne or Sydney). This decision was made due to several facts, including that the majority of delegates were already travelling, a mid-winter event would be more attractive in a warmer “destination” location and that we needed a more professional event space to handle our growth. Of course, there was also some risk involved in choosing a regional centre, but it proved a risk worth taking. We were still able to grow attendee numbers and the feedback from delegates (and exhibitors) has been excellent.

The Gala charity Dinner enjoyed a 22% increase with 270 people in attendance this year.

The highlight of the Gala night was Jim Stynes inspirational speech about his career, life and being the founder of the Reach Foundation. This year we raised $28,500!

Jim Stynes
Jan-Marie Henry, Nancy Leahy, Ross & Mariana Kennedy
 Phil Leahy & Jim Stynes
 Poster King Adam Hersh
Steve Vallas, Linh Hoang, Frank Karaberas