Monday, August 29, 2011

PeSA Internet Conference 2011 Survey Report



Thank you to all our sponsors and exhibitors for all their support in staging the most successful PeSA event yet, both in terms of attendance and audience feedback.


2011 was the first time we ran the event outside a capital city (Melbourne or Sydney). This decision was made due to several facts, including that the majority of delegates were already travelling, a mid-winter event would be more attractive in a warmer “destination” location and that we needed a more professional event space to handle our growth. Of course, there was also some risk involved in choosing a regional centre, but it proved a risk worth taking. We were still able to grow attendee numbers and the feedback from delegates (and exhibitors) has been excellent. 



PeSA Internet Conference 2011 – Key Numbers




2010
2011
% Difference

Number of paid delegates-Conference
362
381
5% growth
Attendees – Dinner

217
265
22% growth
Total Delegates

515
545
6% growth
Number of exhibitors
14
21

50% growth
Size of Business + $1 Million
18%
24%
34% growth

Conference price – EB

$249
$299

Conference price – Full

$299
$399

Real cost per delegate

$445
$667*

Amount raised for charity

$22,077
$28,435
28% growth



* The cost of running the event in a professional convention centre is higher. PeSA also chose to invest more in the event this year – and will continue to do so – to ensure a continually evolving, professional event.
 

Post Event Survey Results



The feedback from delegates is collected every year via an online survey. One hundred and fifty seven respondents took the time to provide their feedback. Overall, their experience was an extremely positive one, with both good ratings on key measures (show below) and excellent suggestions for 2012.



Can you please rate the following elements of PeSA Internet Conference?



Answer Options
Excellent
Very Good
Good
Fair
Poor
total

Content/Speeches (Quality, variety, etc)

40%
40%
14%
5%
1%
100%

Exhibition (Variety, business relevance, etc)

32%
35%
27%
6%
1%
100%

Catering (Enough food, quality, etc?)

51%
28%
12%
8%
1%
100%

Venue (Comfort, ability to see, etc)

57%
29%
10%
3%
1%
100%

Event Organisation (Professional, on time, etc)

69%
25%
5%
0%
1%
100%

Networking (Chance to meet others)

45%
39%
12%
3%
1%
100%

Gala Dinner

45%
32%
21%
1%
1%
100%

Value for money

40%
34%
17%
7%
1%
100%

Overall value to my business

46%
32%
16%
6%
1%
100%



No comments:

Post a Comment