Friday, November 18, 2011

The PeSA Internet Conference 2012 update



New website live by the end of November.


2012 event theme:

Multiple Channels.  Multiple Opportunities.

In order to be a successful online merchant in 2012, businesses need to adopt a multi channel approach to selling online. Best practice dictates that selling only on eBay or your own website limits your sales opportunities.


The PeSA Internet Conference will be in its sixth year in 2012. From humble beginnings of approx 100 delegates per city in 2007, the Conference saw over 545 delegates in 2011. We expect this to in 2012, to 750 delegates. This will be achieved through a continually expanding program and a combination of promotional means, attracting both repeat and new delegates.

Unlike other conferences, PeSA is focused on practicality – the HOW to sell online, not the THEORY of selling online. Whilst we share some case studies and market data, the content is focused on helping people learn and immediately apply what they’ve learned to their business. This is not a future focused/trends conference – it is what’s happening NOW in the online retail environment.

Due to continuing evolution of the online retail market, 2011 saw PeSA make a shift towards a wider focus on Conference content, adding to traditional eBay, PayPal, shipping and mutli-channel tools focused sessions topics with:

·      SEO
·      Email marketing
·      Analytics
·      Social Media
·      Online case studies


PeSA Internet Conference Pricing

The early bird pricing for PeSA Internet Conference is $395 till 28 February, 2012. The regular price is $495 till 30 April 2012.
Last minute sales will be at $595, as we need to advise venue of the final numbers by this stage.

PeSA Internet Conference Pricing is a combination of ‘eBay legacy’ and a commitment to affordability.

As eBay has been the key partner since launch, eBay have had a significant impact on the development of the conference. An early requirement of eBay was to keep the cost for delegates as low as possible. As the Conference has grown, and we’ve expanded the offering and continued to lift professionalism.

However, we’re committed to keeping the conference affordable – and in fact PeSA Internet Conference is HALF the price of the nearest “competitor”, ensuring this is a truly democratic event within reach of small sellers.

PeSA has also avoided the tactic of offering “free” exhibition passes. Exhibitors are not simply buying space – we engage to ensure they are as integrated into the Conference program as possible. As such, exhibitors gain much greater exposure than simply those they engage with at their stand.

PeSA Internet Conference Location – Why the Gold Coast?

The decision to host the Conference in 2011 on the Gold Coast was due to a number of factors, including:

·      Relative affordability of professional convention centre in comparison to Melbourne & Sydney
·      Majority of delegates 60% and many sponsors travelling to either Melbourne or Sydney already (no firm “home” ground in either capital)
·      30% of PeSA delegates coming from Qld, but not having staged an event there previously
·      Relatively affordability of travel to, and accommodation at, the Gold Coast.
·      Lack of non-convention centre sized venues that were able to accommodate growing PeSA numbers

These factors combined to make the most successful PeSA event yet. In fact, the overwhelming feedback (70%) from both delegates AND sponsors was that they wanted to attend the conference on the Gold Coast again in 2012. The reasons supplied centered around the following:

·      A chance to really focus on being at PeSA, away from demands of business/personal lives in a home city.
·      Good range of affordable accommodation close to venue meaning people could easily walk.
·      Cheap flights from all destinations to the Gold Coast
·      Delegates more amenable to attending all elements of the conference, not skipping the start or end to catch flights
·      Sponsors in particular felt they had a great chance to network with delegates and other sponsors.
·      An opportunity to extend the stay by 1-2 days and enjoy a warmer weekend in the midst of winter.

    Content: Proposed agenda
·       
·      Whilst the final speaker line up will take until early 2012 to finalise, below are some of our confirmed presenters, streams and our draft planned event schedule for 2012.
·       
·      New 2012 Speakers Confirmed
     Gabby Leibovich – Catch of the Day
Simon Smith – Quantium
Griff – eBay’s 1st employee
Sheridyn Fisher - eBay success   (fashion)
Modi & Melissa –  JoeButton.com (fashion)
Steve Price – Radio MTR & 7PM project
Adam Hersh - Posterrevolution .com

Panelists
Amanda Suefong - Ecommerce Manager at Lenovo
Laura Yeomans - Country Manager, ShopStyle Australia  (fashion)
Stewart Duff  - General Manager Multichannel  at  Bevilles Pty Ltd
Jim Stewart – Stewarts Media
Paul Greenberg – Deals Direct

·      Streams
·      1. All eBay
·      2. Online Retailing
·      3. Marketing & Social Media
·      4. Fully interactive

Wednesday 30 May 2012
Time
Content, Plenary, Breaks
6am-11am
Stand building by exhibition companies
11am-2pm
Exhibitor bump in/stand set up
2.30pm-3.30pm
Conference registrations open & Expo Exploration
3.30pm-5.30pm
Sessions:
PeSA Welcome
PeSA International keynote
eBay opening keynote
5.30pm-7pm
Welcome Drinks & canapes & Expo exploration


Thursday 31 May 2012
Time
Content, Plenary, Breaks
Stream Sessions x 4
9am-9,30am
Final registration

9.30am
PeSA Welcome

9.40am
Australia Post Keynote

10.10am
Keynote

10.40am-11.10am
Morning Tea

11.10am-1.15pm
STREAM SESSIONS
4 streams / 3 sessions each (12 sessions)
1.15pm-2pm
Lunch break & Expo Exploration

2pm-3.30pm
STREAM SESSIONS
4 streams / 2 sessions each (8 sessions)
3.30pm-4pm
Afternoon tea & expo exploration

4pm-4.45pm
Panel

4.45pm-5.30pm
Keynote

5.45pm
Close day 1

7pm-11pm
GALA DINNER



Friday 1 June, 2012
Time
Content, Plenary, Breaks
Stream Sessions x 4
9.30am
PeSA Welcome

9.40am
Keynote

10.10am
Panel

10.40am-11.10am
Morning Tea

11.10am-1.15pm
STREAM SESSIONS
4 streams / 3 sessions each (12 sessions)
1.15pm-2pm
Lunch break & Expo Exploration

2pm-3.30pm
STREAM SESSIONS
4 streams / 2 sessions each (8 sessions)
3.30pm-4pm
Closing Keynote

4pm-4.15pm
Official Close

4.15pm-4.45pm
Afternoon tea & expo exploration

5pm-6pm
Exhibitor bump out

5pm
Networking Drinks (off site)

6pm-9pm
Expo company pack down