Tuesday, February 28, 2012

The most affordable consultant your business will ever use

A new book called Get Your Business Online Now written by an eCommerce expert with more than ten years’ experience could be all that separates Australian small business owners from a successful long-term eCommerce strategy.  For the first time, Australian author Todd Alexander has compiled a simple but thorough guide covering everything from website design and functionality to marketing and branding, logistics and customer service advice and everything in between.  

Todd has also included advice from a range of Australia’s best eCommerce professionals including leaders at Bing, eBay, PayPal, Deals Direct, The Nile and a range of online agencies.  Todd has been a great help to me over the years and when I first started my eBay business. Todd provided information and assistance in the early days that helped me immensely. 

One of the biggest challenges facing any business owner today is finding the time to create an online strategy that is both cost-effective and a decent return on investment.  Get Your Business Online Now does a lot of the hard work for you and gives clear and direct advice on how to prioritise the thousands of options that are available.  What I like best about the book is it’s clear style – there’s no jargon or complicated theories, just honest and to-the-point information every business can implement.  The highlight at the end of the book is a nine month business plan that can help you boost your eCommerce success.  Even if you have an existing website, the book is an invaluable resource for helping you improve its performance.

Readers of my blog can buy the book for 10% off retail plus free shipping here .  You can read more information at the book’s website: www.gybo.com.au and Todd has also agreed to appear at the next Internet Conference   in May.  For $24.95, the book is the most affordable consultant your business will ever use.

1 comment:

  1. This is one great book that has encapsulated the very values to succeed in the marketplace with limited budget and small yet dynamic approach to succeed in the business. I'm glad I came across your page.