Tuesday, March 6, 2012

Amazon - a force to descend on Australian shores.

Media Release
Tuesday, March 6, 2012

Offline retail is a tale of woe, but online retailing is going from strength-to-strength, with shopping online doubling in two years and Forrester’s tipping continuing growth1. The news that Amazon is coming to Australia by setting up a data centre for its web services business 2 and actively assisting Australian retailers to sell on Amazon.com, good or bad news for online sellers?

The Professional eBay and eCommerce Sellers Alliance (PeSA) predicts that it is a little bit of both for Australian online retailers.

“Retail is really moving into a multi-channel phase, with more paths to market representing more opportunity for online sellers. A new major market-place like Amazon ensures the dominant player here, eBay, will be sure to keep up their seller support services. All this is good news for online retailers and competition.” Says Shaun O’Brien, PeSA Australia President.

“The challenges is that major market-places bring more international sellers into the Australian market, most of which can sell at extremely competitive prices” Continues O’Brien. “Yet Quantium.com.au report that only 25% of online sales are offshore, keeping 75% here. That’s a massive opportunity for existing, and future, Australian online retailers.”

To ensure online retailers keep ahead of the game, PeSA run an annual Internet Conference event. 2012 will be the sixth year of the event, with an expected 600+ delegates.

There are over sixty content sessions, with keynote speakers from eBay, PayPal and Australia Post, plus leading online Australia entrepreneurs including:
  • Ruslan Kogan – Founder and CEO of Kogan.com.au and Australia’s wealthiest entrepreneur under 30.
  • Gabby Leibovich – Co-founder of Scoopon and Catch of the Day.
  • Paul Greenberg – Co-founder of DealsDirect.com.au

The PeSA Internet Conference runs May 31-June 2 at the Gold Coast Convention Centre. Registrations for the 2.5 day event are only $495. A full exhibition accompanies the Internet Conference.

Full details at InternetConference.com.au

For further information, a media pass to the event, or to arrange an interview with Shaun O’Brien or Phil Leahy of PeSA, contact: Kimberly Palmer, Brazen Productions, 0403 937 347, kimberlyp@brazen.com.au

1.    Source: Forrester.com Report December 2011
2.    Source: Australian Financial Review, 21 January, 2012.

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