Wednesday, November 21, 2012

Click Frenzy wasn’t a disaster – in fact it’s a success

 

Yesterday was a landmark day for Australian eCommerce – Click Frenzy had been promoted for a few weeks, aiming to replicate the successful Cyber Monday sales that take place in the USA. Grant Arnott brought the concept to Australia and rallied together several hundred retailers of all shapes and sizes and created a landing page for all the discounts and specials to be presented on – Click Frenzy was born. Now unless you live under a rock – you would be aware that shortly after 7pm last night the site crashed under the huge wave of demand – many taking to twitter and Facebook to vent their spleen and show their dissatisfaction with the site.

Many may say I am going to try and defend the indefensible – and that is fine – but what occurred yesterday from an overall eCommerce point of view, big picture retail – shows why eCommerce is the future of retail and deserves to be taken seriously. The lead up to Click Frenzy saw copious media releases, TV appearances, and a hype this country has not experienced for an online event – unless of course you are a teenage girl who has tried to buy One Direction tickets.
Over a million people attempted to get into a site at one time – the sorts of traffic that bricks and mortar retailers at a shopping centre like Chadstone could only dream about. In many ways this is a good comparison to Click Frenzy – it’s a modern day one-off giant shopping centre – they do the promotion and marketing – the consumers pick and choose from the retailers on offer. The retailers who were involved in last nights event – which is still going until 7pm tonight – will be setting record sales figures I am sure – so many people buying online at one stage is a success.
What Click Frenzy highlighted was the huge thirst for online purchases – the public has completely embraced online. Our local retailers have moaned about the overseas threat, and our local retailers have been slow to really jump into the online space with both feet – tending to dab a toe into the ocean instead. And after last nights amazing display of interest and engagement with online – local retailers can no longer afford to just dab at the ocean – they have to dive in!
Some consumers definitely had a right to be disappointed with last night – after all the hype and all the interest – it is a shame that they couldn’t log on and see the deals on offer – the whole event outshone industry expectations. And whilst these consumers might have vented on Facebook or twitter last night – they will continue to shop online. It is for this reason that the Click Frenzy event will be an annual event and why the local retailers need to start seriously investing in online retail; this cant fail again – or more will go overseas.
Click Frenzy wasn’t the only site that crumbled under the load of interest, David Jones, who went it alone with the creatively named ‘Christmas Frenzy’ sale; Priceline, Myer, and Toys ‘r’ us websites also crashed. Many will say this a ‘fail’ an ‘epic fail’ even – but these unprecedented numbers show the demand and thirst for online shopping is huge and needs to be taken seriously. Overseas retailers know this – Australian retailers cannot afford to keep putting online in the too hard basket or not taking it seriously; the interest and desire to buy online is now too great to be ignored and will only get bigger. I know if you speak to any retailer about last night – they will tell you about the impressive sales figures they achieved; Click Frenzy is a success.

Monday, November 19, 2012

PeSA Super Early Bird tickets are ON SALE NOW!

Sheridyn Fisher Hamish Moline Iian Peretz

Super Early Bird tickets are ON SALE for only $375! This limited offer is only available for the first 200 tickets*

*This offer is only available until 30 November unless sold out before - so be quick! Register here

In 2012 we had over 600 delegates, 70 speakers, 31 exhibitors and three networking events! 2013 will be bigger again. Hold the date and if you haven't been along before, make sure you register for PeSA updates to keep in touch.

What's different about PeSA Internet Conference?
The PeSA Internet Conference is an established event with a six year history. Unlike other conferences, PeSA is focused on practicality; the HOW to sell online, not the THEORY of selling online.
PeSA is made up of experienced online sellers, ensuring that all Conference content is highly relevant to those in the business of online retailing. PeSA is the leading conference for small to large sized online sellers. [Learn more]

More Sessions
In 2012 we got bigger again! We extended the Conference so that it kicks off a half day earlier, allowing for more sessions and a NEW networking night - Welcome drinks on the Wednesday night. We also added another stream, so there were keynotes plus FIVE content streams.

Want to know what was covered in 2012? We have a selection of presentations available for download in the weeks after the conference. 2012 slide presentations available for download. VIDEOS OF PRESENTATIONS and view Photos  of PeSA 2012
Core Values
PeSA is devoted to promoting the highest levels of professionalism, fairness, honesty, and integrity with respect to online trade, while fostering an atmosphere of participation, creativity, responsibility, and philanthropy among its attendees. We dislike "get rich quick" & "theorists." We are attracted to facts and best practices. PeSA's charter is to assist the Australian e-commerce industry with vital information and provide the opportunity to network with industry peers.

Friday, November 2, 2012